It started with three cats who had very specific opinions about their entertainment.

Gwilo wanted something cooperative. What kept him interested in play, was his playmate's engagement.

Zelda demanded something that made her fully lean into the Hunter-Queen that she is.

Cloud needed a spark of randomness that caught his attention and was somehow consistently interesting enough to keep it.

Play is essential and effortless. That's what I learned from playing with intelligent beings, like cats. They don't need instructions; they need toys that respond to their natural instincts, and engage them accordingly.

Traditional toys weren't cutting it: they either bored my cats instantly, or lasted about as long as my attention span during a conference call on a Friday evening.

So I started making toys. Not because I had some grand vision of disrupting the pet industry, but because three very persuasive cats made it clear that their current entertainment options were inadequate.

Now that I'm making these toys, I guess I can accept orders from your overlords too.