Zelda the cat character
The real Zelda, a majestic cat
Cloud the cat character
The real Cloud, a fluffy cat
Playful cat character Gwilo
The real Gwilo, a handsome cat

We take
play
seriously

Because the world's full enough of un-fun things.

We make toys for cats, humans, and anyone else who believes that they should be busy having fun.

The Chaos Collection

Designed by cats, for cats (and their humans)

Our Scientific Approach

Rigorous methodology for maximum chaos

Catch us in the wild

Last Seen

India FOSS

September 20-21

NIMHANS, Bengaluru

Or

domesticated at home

Coming Soon

The Chaos Collection

Toys for discerning connoisseurs of chaos

About Ruby

The human behind the chaos

The Story So Far

It started with three cats who had very specific opinions about their entertainment.

Gwilo wanted something cooperative. Play that depended on his human staying engaged.

Zelda demanded something that made her fully lean into the Hunter-Queen that she is.

And Cloud? He needed chaos. Randomness. Something that sparked curiosity every single time.

It all began because I like cats, and I got access to them about 13 years ago. This also meant that I remembered details about their behaviour. Having an engineering background and some access to game design didn't hurt.

Play, I realized, is essential and effortless. And intelligent beings like those of the feline kind don't need instructions. They need toys that respond to their instincts, not override them. Traditional toys didn't stand a chance: they either bored my research subjects/teammates instantly, or broke faster than my focus on a Friday evening conference call.

So I started making toys, because three very persuasive cats made it clear that their current entertainment options were inadequate.

The Work Today

That small act of feline appeasement has grown into Ronin Toys, where I design and manufacture toys that are durable, fun, and pawsitively chaotic.

Right now, our products are 3D-printed using PLA+ plastic, but that's just the beginning. The next step is moving toward sustainable materials, starting with the Reelin', which I hope to manufacture out of sustainably sourced, artisan-worked wood that is properly finished, and built to last.

The Vision

To make this shift real, I'm building a network of artisans, and makers who believe in craft and fair pay. My goal is to ensure that at least 30% of Ronin Toys' profits go directly to the people who bring these toys to life with their hands and expertise.

Right now, Ronin Toys is still self-funded and friend-powered; from design to manufacturing to marketing. The work is small-batch, experimental, and entirely driven by curiosity (and cat-approved chaos).

I need help with networks, funding, getting artisans on board... the works.

Want to help?

Well... If you love playing with cats, the toys are ready; just fill up this form.

Now that I've got the ball rolling (metaphorically), I guess I can accept orders from your overlords too.

And if you want to talk about ethical manufacturing, playful design, or sustainable craft, I'd love to hear from you at ruphilka@ronintoys.com.

Clearly, we take play seriously here.

Ruby - Professional cat servant

Ruby

aka @ruphilka

Professional cat servant, occasional human

Field Notes from R&D

"Humani intelligentes sunt, sed assidua vigilantia indigent"

Playful cat character Gwilo
The real Gwilo, a handsome cat
Cooperative Hunter

Gwilo

  • Age: ~8 Earth Years
  • Designation: Ninja/ Chaos Conspirator/ Senior Research Fellow in Applied Mischief

Primary Research Focus: Gwilo operates on the revolutionary principle that cooperation between species is not only possible but essential for maximum chaos achievement. Currently investigating the correlation between teamwork and fun.

Research Philosophy: "If it doesn't invite participation, what's the point?"

Zelda the cat character
The real Zelda, a majestic cat
Chief Perfectionist

Zelda

  • Age: 7.5 Earth Years
  • Designation: Samurai/ Chaos Overseer/ Senior Research Fellow in Applied Precision

Primary Research Focus: Zelda's optimal hunting sequence studies focus on the precise mathematics of pursuit—the exact angle of approach, the optimal unpredictability ratio for safe scoping, and the timing for a perfect strike.

Research Philosophy: "If it doesn't please me, it has no business existing in my vicinity."

Cloud the cat character
The real Cloud, a fluffy cat
Chaos Specialist

Alejandro Jojo McCloud (aka Cloud)

  • Age: 1.9 Earth Years
  • Designation: Part-time Ronin/ Chaos Instigator/ Junior Research Fellow in Chaos Theory

Primary Research Focus: Is primarily studying the conditions under which 'The Zoomies' occur. One of Cloud's theories is about the fumes emitted during bowel evacuation, and the speed of participants when entering 'The Zoom State'. He hopes to find out how to capitalize on the energy contained within this state.

Research Philosophy: "Huh? Wait where was I going? OH MY GOD DID YOU SEE THAT THING JUST MOVE? I'm going to follow it."

Follow the Research

Watch our design consultants and their ongoing quality control work

@theronintoymaker →

Terms & Conditions

Booking, Buying, Delivery and Refunds

Thanks for being an early adventurer with Ronin Toys!

To make sure your spot is reserved, here's how our pre-order system works:

  1. Figure out which toy you'd like to buy, and send us your details.

    a. How to send us details:

    b. Details required to place an order:

    • Your name
    • Your address
    • The cat's name and age
    • How many of which product you'd like (please keep orders to under 5 pieces per product per person)
  2. Confirmation & Timeline:

    Please make your payment after scanning the QR code on the website.

    UPI QR Code Placeholder

    UPI ID: ruphilka-1@oksbi

  3. Shipping:

    Orders within Bangalore can be shipped via Porter, at your expense. (For now we're only taking orders within this city).

Timelines

  • You'll receive a confirmation email of your booking 48 hours after your payment has been received.
  • Your toy will be ready to ship 10 days after confirmation.

Cancellations

  1. Once placed, orders cannot be cancelled.
  2. If not paid for, your booking will not be placed.

Quality Assurance

Every product is hand-assembled and thoroughly inspected before shipping.